The Bistro Group is opening three American casual dining restaurants in 2016 as a part of its expansion program.
"We see casual dining trend continuing in years to come," The Bistro Group assistant vice president for marketing Lisa Ronquillo said during a briefing for Food and Hotel Asia 2016 that would be held in Singapore on April 12 to 15.
TBG is as regular participant in FHA, in its search for vendors and suppliers with the capability to provide hard-to-find resources for the different brands it carries.
Ronquillo said the entry of Texas Roadhouse, Denny's and Moe's would bring TBG's total number of brands to 14, with a combined 63 stores.
Denny's, a 24-hour breakfast place, will open its first branch at Uptown Bonifacio in May with future branches in Makati and in Pasay while Moe's, a Texan-Mexican restaurant and steak restaurant Texas Roadhouse would open their first branches in April at Mckinley's Venezia in Taguig City.
TBG holds the biggest market share for casual dining franchise with 11 brands that include flagship brand Friday's, Italianni's, Fish and Co and home-grown brand Krazy Garlic.
It has also brought in Asian franchises such as the Bulgogi Brothers, Watami, Modern Shanghai and Tonkatsu.
Ronquillo said the latest trends in the local restaurant scene included gastro pubs and craft beers, Asian franchise invasion, chef-driven restaurants and healthy options dining.
She said these trends were driven by the growing interest in foreign cuisine with the entry of more international full-service restaurant brands; the growing number of middle-income consumers who were more adventurous and willing to try more food offerings; group deal promos and the increasing influence of consumer food reviews.
"Guests are becoming global. They know what they want. They know the global language of food and that good for us since we have a lot [of brands] to offer," she said.