SAN FRANCISCO, February 11, 2015 /PRNewswire/ — APUS Group, a Beijing-based Android application development company that focuses on creating products and services that enhance the mobile experience for users worldwide, has its core team debuted in Silicon Valley. Tao Li, the founder and CEO of APUS Group introduced the APUS User System to Silicon Valley’s entrepreneurs and media. This is the first time APUS and its team came to the US communicating and interacting deeply with peers and partners in the Android industry. They discussed comprehensively on the development of APUS User System in US market and reached relevant agreements.
APUS User System, a new philosophy envisioned by APUS Group is a user-centric system based on the Android operating system. While the operating system is dedicated to machine interaction, and the user system is dedicated to user. The designs between these two are totally different. For example, Apple’s iPhone has a great user experience, because the software system from Apple takes users into consideration. APUS was inspired by the philosophy of a user-based system with a system focusing on the users’ requirements, re-constructing smartphone’s management system and allowing Android devices via awful user interfaces simpler and easier to use.
APUS’s User System consists of five parts that work cohesively to offer users a better experience. These include accelerated control system management, simplified user interface, intelligent information management, more efficient app management, and integrated social management. "APUS User System gives users more convenience to make phone calls, send messages, chat, find apps, search and play games. In other words, APUS commits to, and with the vision of helping user control smartphone better," Said Tao Li.
Committed to creating innovative products, APUS Group has released such apps as APUS Launcher, APUS Boost+, APUS Mobile Search, APUS App Radar, APUS Notification, and APUS Tools, all of which were developed to enable better user experience for Android. Founded in June 2014, APUS Group launched its first product on July 2nd. Within seven months of its release, the APUS Launcher reached the milestone of 100 million users, among which 80 million are monthly active users. By November 2014, APUS Group had become one of the world’s top 10 application developers competing amongst the world’s top app companies including Facebook, Microsoft etc.
APUS Group advocates technology and product philosophy innovation. Tao Li pointed out that the core team of APUS has taken leadership to build up several mobile Internet products with hundreds of millions of users. Focused on the development of mobile products for many years, these team members are most valued by the company. They will make more achievements and developments to improve APUS’s product line persistently.
In addition to apps, APUS Group has also innovative features including switching folders by sideswiping, location-based app recommendations, mobile search for web and common info inside smartphone, a single layer interface for Android, Quick System Settings, and crowdsourced wallpapers. These industry-leading features have been widely welcomed by the market, establishing APUS as the most popular Android user system worldwide, as well as the market’s most imitated Android launcher.
APUS Group pays great attention to user experience and ensure every installation of APUS’s products only takes up 1MB to 2MB, making APUS products run smoother on the device while prolonging battery life and using less RAM.
Simplifying operation – APUS smart folders, switching folders by sideswiping, single layer desktop interface and APUS tools make the operation of Android phone more convenient. Users can execute all kinds of operation with one step, without being puzzled by complicated menus.
Increased performance – APUS Boost+ is able to deeply clean up RAM to accelerate the devices performance.
Localized search – APUS Search helps user search for all kinds of information and content from the home screen offering users from different countries localized popular search engines, the most trending keywords will be recommended to users in creative ways providing the most accurate search results to our global users. APUS Radar is able to scan app based on location, helping users have a quick glance at popular apps nearby.
Customization – APUS Wallpaper and APUS Theme offer a plethora of choices to users. APUS Wallpaper, which is driven by user generated content, enables the user to share his or her favorite wallpapers with everyone.
"We’re committed to changing the world with innovation, APUS Group’s dream is to be the most creative company on the market," Tao Li said. The philosophy and product innovation of the APUS User System have already impressed Silicon Valley, which is the innovation center of the world while getting great response from the US market. This can also explain why APUS Group is so attractive to the capital market. The company has received two rounds of investment in only 6 months with an investment amount of 16 million USD and then 100 million USD. APUS will continue focusing on concept and product innovation in order to provide the best mobile experience to the users worldwide.
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