– Electric power steering will soon encompass the length and breadth of the automotive industry as a standard fitment

LONDON, Jan. 8, 2015 /PRNewswire/ — As the industry marches towards vehicle automation, original equipment manufacturers (OEMs) and suppliers will continue to invest in steering innovations for both manually-driven and automated vehicles. The focus, however, is more skewed towards teaching the vehicle to drive like a human driver, which places increased importance on being able to steer in a near-human manner.

New analysis from Frost & Sullivan, Strategic Analysis of Key Focus Areas for Steering Technology Development, finds that steer-by-wire is expected to penetrate a wider range of premium vehicles in the near future, although its success hinges on how OEMs tackle the loss-of-steering-assist scenario. At the same time, the sport utility vehicle (SUV), multi-purpose vehicle (MPV), and pickup segments will crossover to electric power steering (EPS) systems.

For complimentary access to more information on this research, please visit: http://corpcom.frost.com/forms/EU_PR_CCarella_M989-18_15Dec14.

"EPS fitment rates in developed regions such as North America and Europe are high, and consumers are continuing to demand innovative technologies," explains Frost & Sullivan Automotive and Transportation Research Analyst Manish M. Menon. "As a result, advanced EPS functions such as lane keeping assist and crosswind compensation will make inroads into these markets."

Meanwhile, emerging markets are looking for the same features at a lower cost, as customers find EPS expensive compared to competing technologies such as hydraulic or electro-hydraulic power steering. These regions offer vast scope for low-cost column EPS since consumers are willing to compromise on certain characteristics such as noise, vibration and harshness for price.

Heavy duty EPS is another segment with tremendous untapped potential. Most commercial vehicles are still using the hydraulic or the electro-hydraulic system since traditional EPS has been unable to breach the 15 kilonewton (kN) barrier. Though the Ford F150 and Ram 1500 have deployed EPS, manufacturers must invest further to enable large-scale adoption in heavy vehicles.

"In addition, OEMs with a clear and practical strategy for loss-of-assist mitigation are more likely to be successful in developing steering systems that are tuned towards automated driving," concludes Menon. "While this overall focus to develop state-of-the-art, driver-out-of-the-loop steering for all vehicle segments will gather pace, innovations to upgrade the steering feel of manually driven vehicles will also progress steadily."

Strategic Analysis of Key Focus Areas for Steering Technology Development is a Market Insight that is part of the Automotive & Transportation (http://www.automotive.frost.com) Growth Partnership Service program. The Insight researches and analyses steering system technology advancements, key strategic partnerships of OEMs and tier I participants globally, and their impact on technology growth and performance on a global level.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Strategic Analysis of Key Focus Areas for Steering Technology Development
M989-18

Contact:
Chiara Carella
Corporate Communications – Europe
P: +44 (0) 20 7343 8314
M: +44 (0) 753 3017689
E: chiara.carella@frost.com

http://www.frost.com