PARIS, July 16, 2014 /PRNewswire/ — The LA MARTINIQUAISE-BARDINET Group has reached a significant milestone in its development with NEGRITA Rum, the fourth brand in its portfolio to exceed one million 9-litre cases. NEGRITA thus becomes a "Millionaire" brand (sources Drinks International, Impact and Spirits Business 2014).
"We are extremely proud of the success of the NEGRITA brand which has allowed us to confirm our global expertise and our ambition with rum, a category central to our history and associated with a significant presence in the lands of rum (French Caribbean and Reunion Island)," states Sylvia Bernard, the Group’s International Marketing Director. "This result has made us one of the 4 global groups to have millionaire brands in the three major categories of Scotch Whisky, Vodka and Rum, a key asset to our development."
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