Virtual branded Love island villa: Driving user engagement, in-game purchasing and new experiences in Hotel Hideaway

Azerion partners with ITV  Studios‘ Love Island to create a social experience in Hotel Hideaway, opening up opportunities for brands and players

Amsterdam, NL – 29 August 2022 – Azerion, the digital entertainment and media platform, has announced the results of its first virtual branded hangout room in Hotel Hideaway for Love Island and ITV Studios, creating higher user engagement than any of the other rooms since its launch eleven weeks ago. Following the partnership’s immediate success, Azerion and ITV Studios continue to bring new experiences to players and are launching the first of a monthly World of Love Island quiz series.

In the first 15 hours of launching the branded room,135,000 items were sold. This increased to 545,000 after 30 days, with blue and pink caps the most popular items. This exceeded previous campaigns run on Hotel Hideaway, which saw an average of 75,000 items sold in the first 15 hours and 360,000 after the first 30 days. The branded room attracted 3 million visits in 30 days with 46,000 daily visitors on average, spending an average of 52 mins in total over the period.

With the Love Island season drawing to a close, as the reunion in the UK happened on 7 August and in the US season ends on 28 August, Azerion in partnership with ITV Studios will be rolling out new features.

Relive the Love Island magic with the World of Love Island Quiz in Hotel Hideaway!

Azerion and ITV Studios are delighted to announce the first of a monthly World of Love Island quiz series being hosted in Hotel Hideaway on 1 Septemberas part of their global digital content partnership. Players can now join other beach-body ready avatars in the Love Island Villa as they are shown iconic footage from Love Island shows from around the world to test their knowledge.

With the new immersive World of Love Island quiz experience, players must answer questions such as: What happens next? What colour swim shorts was he wearing? Which country is this Islander from? The game works by stepping on platforms A, B and C until the platform with the right answer lights up. With three rounds, each containing five questions, being broadcasted four times a day (to cover all time zones), players will never miss out on proving who’s the biggest Love Island expert around; with all participants receiving an exclusive pin to show off. A special release of new clothing and furni, plus the extension of the existing Love Island room into the World of Love Island area will guarantee to keep the summer vibes flowing.

Kim Dingler, CCO, Global Entertainment at ITV Studios, comments: “Love Island  has such a loyal and engaged fanbase, by bringing the show to Hotel Hideaway players feel actively involved as they experience the life of an Islander in the Love Island villa.”

Jurriaan van Teunenbroek, VP Games and Content at Azerion, comments: “The Love Island experience in Hotel Hideaway has been such a great success, showcasing the many possibilities for brands to engage with consumers in an organic way. This partnership demonstrates the opportunities of in-game advertising and branding, capturing the attention of millions of actively engaged audiences and coupling it with a successful TV show to increase cross-marketing strategies.”

Contact

press@azerion.com

investorrelations@azerion.com

About Hotel Hideaway

With over 17.5 million registered users, Azerion’s Hotel Hideaway is a 3D social virtual community full of opportunities to meet new people and make new friends. The Hotel is a lively and vibrant world full to the brim with social adventures and fun activities! Dress to impress and stand out from the crowd with an abundance of stylish clothing, items and accessories. Customise your room with a variety of furniture items and decorations. Learn secret gestures and dance moves – and then party into the early hours inside unique public rooms. No matter what you like to spend your time doing, Hotel Hideaway is the place to be. There’s oodles of fun to be had and secrets to discover, so jump in and make sure the other guests recognise your name!

About ITV Studios

ITV Studios is a creator, producer and distributor of world-leading programmes and formats that people can’t get enough of. Connecting millions of people every day and shaping and reflecting the world they live in, ITV Studios is More Than TV. Its Brand & Licensing department is responsible for all global commercial activities including sponsorship, brand licensing, consumer products, gaming, and live events. It represents a diverse portfolio including scripted and non-scripted content, game shows and kids titles, which offers a wide range of commercial opportunities. Brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds, Space: 1999, The Prisoner, and more.

About Azerion

Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam.
For more information visit: www.azerion.com

Azerbaijani currency rates for August 29

BAKU, Azerbaijan, August 29. The official exchange rate of the US dollar and euro against Azerbaijani manat as of August 29, 2022 was set at 1.7 and 1.6856 manat, respectively, Trend reports via Central Bank of Azerbaijan (CBA).

The manat rate in relation to world currencies on August 29:

Currencies Official exchange rate

1 US dollar USD 1.7

1 Euro EUR 1.6856

1 Australian dollar AUD 1.1631

1 Argentine peso ARS 0.0123

1 Belarus ruble BYN 0.6734

1 Brazil real BRL 0.3357

1 UAE dirham AED 0.4628

1 South African rand ZAR 0.1001

100 South Korean won KRW 0.1259

1 Czech koruna CZK 0.0685

1 Chilean peso CLP 0.1903

1 Chinese yuan CNY 0.2458

1 Danish krone DKK 0.2266

1 Georgian lari GEL 0.5969

1 Hong Kong dollar HKD 0.2166

1 Indian rupee INR 0.0212

1 British pound GBP 1.9807

100 Indonesian rupiah IDR 0.0114

100 Iranian rials IRR 0.004

1 Swedish krona SEK 0.1584

1 Swiss franc CHF 1.7528

1 Israeli shekel ILS 0.5146

1 Canadian dollar CAD 1.3005

1 Kuwaiti dinar KWD 5.5164

1 Kazakh tenge KZT 0.0036

1 Kyrgyz som KGS 0.0207

100 Lebanese pound LBP 0.1124

1 Malaysian ringgit MYR 0.3787

1 Mexican peso MXN 0.0844

1 Moldovan leu MDL 0.088

1 Egyptian pound EGP 0.0886

1 Norwegian krone NOK 0.1728

100 Uzbek soum UZS 0.0156

1 Polish zloty PLN 0.355

1 Russian ruble RUB 0.0281

1 Singapore dollar SGD 1.2145

1 Saudi riyal SAR 0.4526

1 SDR (Special Drawing Rights of IMF) XDR 2.221

1 Turkish lira TRY 0.0936

1 Taiwan dollar TWD 0.0559

1 Tajik somoni TJS 0.1655

1 New Turkmen manat TMT 0.4857

1 Ukrainian hryvna UAH 0.0463

100 Japanese yen JPY 1.2232

1 New Zealand dollar NZD 1.0376

Source: TREND News Agency

Iranian currency rates for August 29

BAKU, Azerbaijan, August 29. The Central Bank of Iran (CBI) announced an official rate of foreign currencies on August 29, Trend reports referring to CBI.

According to the currency exchange rate of the Central Bank of Iran, 13 currencies increased and 15 have decreased in price, compared to August 28.

According to CBI, $1 equals 42,000 Iranian rials and 1 euro equals 41,856 rials.

Currency Iranian rial on August 29 Iranian rial on August 28

1 US dollar USD 42,000 42,000

1 British pound GBP 49,317 49,282

1 Swiss franc CHF 43,498 43,452

1 Swedish krona SEK 3,932 3,936

1 Norwegian krone NOK 4,283 4,293

1 Danish krone DKK 5,627 5,626

1 Indian rupee INR 526 526

1 UAE dirham AED 11,437 11,437

1 Kuwaiti dinar KWD 136,517 136,516

100 Pakistani rupees PKR 19,051 19,049

100 Japanese yens JPY 30,527 30,509

1 Hong Kong dollar HKD 5,353 5,353

1 Omani rial OMR 109,091 109,093

1 Canadian dollar CAD 32,192 32,225

1 New Zealand dollar NZD 25,766 25,768

1 South African rand ZAR 2,488 2,489

1 Turkish lira TRY 2,312 2,314

1 Russian ruble RUB 695 697

1 Qatari riyal QAR 11,539 11,539

100 Iraq dinars IQD 2,878 2,878

1 Syrian pound SYP 17 17

1 Australian dollar AUD 28,986 28,960

1 Saudi riyal SAR 11,200 11,201

1 Bahraini dinar BHD 111,703 111,704

1 Singapore dollar SGD 30,147 30,135

100 Bangladeshi takas BDT 44,152 44,148

10 Sri Lankan rupees LKR 1,161 1,161

1 Myanmar kyat MMK 21 21

100 Nepalese rupees NPR 32,801 32,801

1 Libyan dinar LYD 8,553 8,546

1 Chinese yuan CNY 6,120 6,114

100 Thai baths THB 115,970 115,970

1 Malaysian ringgit MYR 9,401 9,401

1,000 South Korean wons KRW 31,291 31,313

1 Jordanian dinar JOD 59,239 59,239

1 euro EUR 41,856 41,861

100 Kazakh tenge KZT 8,867 8,864

1 Georgian lari GEL 14,644 14,644

1,000 Indonesian rupiahs IDR 2,832 2,834

1 Afghan afghani AFN 475 475

1 Belarus ruble BYN 16,634 16,633

1 Azerbaijani manat AZN 24,703 24,703

100 Philippine pesos PHP 74,750 74,751

1 Tajik somoni TJS 4,126 4,126

1 Turkmen manat TMT 12,001 12,003

In Iran, the official exchange rate is used for the import of some essential products.

SANA system is a system introduced by the Central Bank of Iran to the currency exchange offices, where the price of 1 euro is 278,779 rials, and the price of $1 is 279,738 rials.

NIMA is a system intended for the sale of a certain percentage of the foreign currency gained from export.

The price of 1 euro in this system is 266,040 rials, and the price of $1 is 266,955 rials.

On the black market, $1 is worth about 293,000-296,000 rials, while 1 euro is worth about 293,000-296,000 rials.

Source: TREND News Agency

Elon Musk Subpoenas Twitter Whistleblower Ahead of Trial

Elon Musk’s legal team is demanding to hear from Twitter’s whistleblowing former security chief, who could help bolster Musk’s case for backing out of a $44 billion deal to buy the social media company.

Former Twitter executive Peiter Zatko — also known by his hacker handle “Mudge” — received a subpoena Saturday from Musk’s team, according to Zatko’s lawyer and court records.

The billionaire Tesla CEO has spent months alleging that the company he agreed to acquire undercounted its fake and spam accounts — and that he shouldn’t have to consummate the deal as a result.

Zatko’s whistleblower complaint to U.S. officials alleging Twitter misled regulators about its privacy and security protections — and its ability to detect and root out fake accounts — might play into Musk’s hands in an upcoming trial scheduled for Oct. 17 in Delaware.

Zatko served as Twitter’s head of security until he was fired early this year.

Source: Voice of America

Bad Bunny, Taylor Swift Lead MTV Video Music Awards

Bad Bunny, the Puerto Rican Latin trap and reggaeton artist who’s among the world’s biggest stars, scored MTV’s artist of the year award Sunday at the annual Video Music Awards.

But the performer was conspicuously absent from the show: he was busy with his own blockbuster tour, playing the second night of a sold out concert at Yankee Stadium that over the weekend drew some 100,000 fans.

Bad Bunny, wearing a satin pink suit and white sunglasses, accepted the award via video and also delivered a seismic performance of his smash “Titi Me Pregunto” from the baseball stadium in New York, where the song has soundtracked the streets for months.

“Thank you so much, New York,” the 28-year-old said in Spanish to resounding applause.

“From the beginning I always believed that I could be great, that I could be one of the biggest stars in the world, without changing my culture, my language,” he said. “I’m Benito Antonio Martinez from Puerto Rico – for the whole world.”

In a sure sign that pandemic-stymied touring was back in full swing, another of the year’s biggest stars, Harry Styles, also couldn’t make it to the VMAs – which aired from New Jersey’s Prudential Center – due to his own show at Madison Square Garden.

The artist who dropped “Harry’s House” this year also accepted his award for the year’s best album via video.

Swift album on the way

Taylor Swift was also among the night’s big winners, turning heads on the red carpet in a dress dripping with crystals before winning the night’s top prize of music video of the year for her 10-minute-long film “All Too Well.”

“I’m so proud of what we made,” said the 32-year-old, who has been making good on her vow to re-record her first six albums so she can control the rights to them.

“We wouldn’t have been able to make this short film if it weren’t for you, the fans,” Swift said onstage. “Because I wouldn’t be able to re-record my albums if it weren’t for you. You emboldened me to do that.”

She then gave fans a gift in return, announcing that her new album will come out October 21.

Shortly after the broadcast’s end, the megastar revealed the new project’s name.

“Midnights, the stories of 13 sleepless nights scattered throughout my life, will be out October 21. Meet me at midnight,” she wrote on social media.

Hip hop superstar Nicki Minaj reigned over the evening as the 2022 recipient of the prestigious Video Vanguard Award.

Wearing her signature pink wig, the hip-hop icon from Queens delivered a medley of her hits including “Super Bass” and her most recent single “Super Freaky Girl.”

Brazil’s Anitta also turned heads with a booty-popping performance before winning the award for best Latin video for “Envolver.”

“I was born and raised in the ghetto of Brazil, and for whoever was born there, we would never think this was possible,” she said when accepting the trophy

Johnny Depp appears

Iconic stoner comedy duo Cheech and Chong awarded the Red Hot Chili Peppers with the Global Icon Award, before the California rockers performed and also paid tribute to Taylor Hawkins, the late Foo Fighters drummer.

Eminem and Snoop Dogg opened their performance sitting on a couch as Snoop smoked a giant – albeit fake – blunt, before the pair headed to the metaverse for a trippy, animated performance of their latest collaboration “From the D 2 the LBC.”

Marshmello and Khalid performed “Numb” with neon, disorienting visuals that created a brief but heady rave effect, while South Korea’s Blackpink gave their first show at a US awards night ever.

Lizzo also performed before scoring the Video For Good award — which honors videos with social or political messages — for her song “About Damn Time.”

Wearing a cone-bra corseted dress that recalled Madonna, the superstar thanked fans for voting for her to receive the award before nodding to US politics.

“Vote to change some of these laws that are oppressing us,” the star urged.

And at the awards show that’s historically far better known for its antics than actual prizes, Johnny Depp – fresh off his controversial defamation trial against his ex-partner Amber Heard – appeared as the MTV Moonman, his head digitally superimposed on the flying astronaut.

“You know what? I needed the work,” said the 59-year-old actor.

Source: Voice of America